Al’s 5 Rules for Successful On-Page Optimization

on page seo services

Proper On-Page SEO can mean all the difference between being stuck on page two and being at the top of the Search Results.

The problem right now is there are so many SEO expert teachers out there that simply aren’t revealing how they do their on-page. Mainly because they don’t even know what works.

Well, times are changing! I’m coming forward with my method.

I’m not claiming to be the best on page search engine optimization expert out there. I simply have an easy-to-follow solution for those interested in learning what’s worked for me and all of my clients, including huge agencies!

On Page SEO Checklist

If your site is stuck on page two, you probably need to fix some issues with your content. Let it be known that it can be a number of different reasons why your site isn’t ranking like your competitors.

However, the majority of “website stuck on page 2” cases are because of an optimization issue on their site.

My on page SEO services have been taking off lately. Mainly because I’ve been giving away the exact process I use in blog articles like this, on my YouTube Channel, and I provide help in my Facebook Group (in case anyone ever gets stuck).

There is way too much noise out there about Cora, Page Optimizer Pro and all these other software tools. If you aren’t familiar with those names, they help you see what’s working on page one, and then give you a guide to duplicate it.

The problem with this is, Google will always be changing its algorithm.

That means you will have to keep changing as well.

What if I told you that I found 5 Rules of on page… and a process that ALWAYS works?

Would that interest you?

My approach to everything in life is to Keep it Simple. I’ve been coaching College Football for over 10 years now and if there’s one thing I’ve learned…

And that is to never over-complicate things. Let the PLAYERS PLAY!

With that said, here’s my super simple way of performing on site optimization.

The 5 Rules of Successful On Page

There is way too much noise out there about Cora, Page Optimizer Pro and all these other software tools. If you aren’t familiar with those names, they help you see what’s working on page one, and then give you a guide to duplicate it.

The problem with this is, Google will always be changing its algorithm.

That means you will have to keep changing as well.

What if I told you that I found 5 Rules of on page… and a process that ALWAYS works?

Would that interest you?

Rule #1: Get Your Keyword in Domain / URL

If there’s one thing I’ve noticed anytime I search for anything in Google, it’s that the keyword is either in the Domain or the URL.

Sounds simple right?

But, when’s the last time you checked “plumber Baltimore MD” or “criminal defense attorney Baltimore?”

Oh, and you can also search for “Baltimore SEO Company” to see what comes up first 🙂

on page optimization services

Learn My Exact Process to Rank in Google Maps (100% Free)

You’re definitely not alone if you aren’t ranking in the Map Pack. Believe me, I’ve been there before and spent a lot of money trying to figure it out.

That’s why I developed this 100% Free eBook called the Map Pack Attack! It’s a step by step process and it ALL starts with On-Page SEO!

You’ll quickly notice that most websites that are on page one and ranking very well, have keywords in their domain. And if it’s not in their domain, it will be in their URL.

That’s why it’s important to have a SEO plan before you go and register your domain.

If you have your keyword in your domain name, you’ll be in a better position than your competition.

This is because every backlink you build, or receive one, it will have your domain in it. Keyword in domain is the most important area of signaling to Google what your site is about.

Don’t have a keyword in your domain name?

The next most important place is the URL, which you can control on your site.
Here’s a quick example.

Let’s say you want to rank for “best hiking backpacks.”

We’ll also say in this example that you don’t have a keyword in your domain and looks something like this:

OutdoorSiteExample.com

Notice there are no keywords in your domain name, however it will be themed “Outdoor” site.

I say this because you can’t just go ranking any domain with the keywords in URL – the site has to be relevant to the topic (unless it’s a SUPER HIGH POWERFUL AUTHORITY SITE) I DON’T KNOW WHY I’M YELLING!!!!

Back to our example, you’ll want to get your keywords in your URL.

So, here’s what I would do, and what most SEO people that know what they’re doing:

OutdoorSiteExample.com/best-hiking-backpacks

Remember, there are so many different scenarios, and if you have a specific question about your site and how to structure it, just ask in my Facebook SEO Mastermind Group.

Rule #2: Get Your Keyword in Title

What exactly is the title?

There are two types of titles. Site title and page/post title.

This is what shows up in search results in blue text. It is also referred to as the Meta title.

Enough of all this technical stuff…

You can control your title through plugins, if you use WordPress. I use Yoast. I’ve used All In One. There are other plugins out there that you can look into as well.

The plugin doesn’t really matter. Just get one so you can control the title of the page you want to rank for.

What about Character Count Al?

Sometimes I’ll go all the way up to 70 characters. It really depends, but for the most part research what’s working on page one and emulate it.

For now, we’ll stay with our example of trying to rank for “best hiking backpacks” with our example page OutdoorSiteExample.com/best-hiking-backpacks.

A good site title would be something like this:

Top 5 Best Hiking Backpacks for 2019 | Outdoor Site Example

First of all, make sure you do some real good keyword research.

Why?

Well, a number of reasons, but for your page title – you can maybe add another keyword in there.

Title is a major ranking factor and you really want to get this part right. If you want to test how much of a ranking factor it is, start changing up your current page titles and see if they move in the SERPs.

Rule #3: Get Your Keywords in H Tags

In simple terms, H Tags are the big/large text you see on websites.

Technically speaking, H stands for Header. H tags are the headings for your content.

Furthermore, there is html code that is associated with types of content on your page and bigger / heavier font sort of counts for more points with rankings.

The important thing is this:

Find out what’s working on page one. Then, take the best ideas and implement.

If you have your exact keyword in your domain / URL and in the Title, then do a keyword variation in your H1 Tag.

Then, put another variation in your H2.
And, of course mix in a bunch of different keywords in your H3’s.

General rule of thumb:
Go with one H1, one H2, and unlimited H3’s.

What About Software like POP and Cora?

Sure, you can use these report finders, but what if the algorithm changes? That same Cora or POP report will tell you to go back and change all of your content up.

If you follow my simple rules of on page optimization and just focus on these 5 things, you’ll never have to change things up as much as everyone else does.

Rule #4: Get Your Keywords in Meta Description

The description is what shows up under the title in the SERPs (Search Engine Results Page).

Again, you can control the meta description with plugins such as Yoast, All in One, and many more.

Do not keyword stuff the description. Spread / sprinkle the keywords in there.

VERY IMPORTANT:

You also want to consider enticement, or in other words get someone to click on your site instead of another option.

I’m not going to get into conversion principles right now, because that’s a separate subject. However, think about what would get your ideal customer to click on your site once it starts ranking.

Rule #5: Get Your Keywords in Content

DO NOT OVER DO THIS PART!

What I really mean is, put your keywords in there a couple to a few times, not any more.

Think about this for a minute…

What do you think the easiest way to manipulate placing keywords?

Ding ding ding… that is correct!

The Content.

It’s so easy to place keywords in content.

The important thing is…

Under do this part if anything.

What about keyword density?

I don’t pay attention to it.

Check out how many times I wrote “baltimore SEO company” in my content on my home page.

I have it once in my H tag and once in my content. That’s it, and I’m ranking very well.

Too many keywords in your content will keep you stuck on page 2.

Conclusion

Well, there you have it. The simple steps I use everytime for successful on page SEO.

Be sure to check out my YouTube Page for a visual way of learning.

If you ever have any questions, visit our Facebook Group. I hope to see you on the inside.